TIKTOK REIGNS SUPREME

A new Pew Research Center survey reveals that 62% of U.S. adults who use TikTok do so to view product reviews and recommendations, with around 25% citing it as a major reason for using the platform. This makes TikTok the leading social platform for this purpose, outpacing Instagram (44%), Facebook (37%), and X (29%).

Why This Matters for the Arcade & Amusement Industry

As TikTok continues to influence purchasing decisions, it presents a huge opportunity for arcades, FECs, and amusement brands to reach and engage younger audiences, especially through:

Game & Attraction Reviews – Operators and manufacturers can promote new arcade games or attractions through influencer partnerships and user-generated content. Positive reviews can drive foot traffic and increase interest in specific games.

Destination Discovery – TikTok is now a discovery engine. A viral video of a cool game room, claw machine win, or immersive attraction can turn an unknown location into a must-visit spot, especially among younger consumers looking for unique experiences.

Behind-the-Scenes Content – Content showing how games work, how tickets are counted, or how prizes are stocked can go viral and build brand loyalty.

Influencer Partnerships – Local creators can help promote FECs or new game launches with authentic, review-style content that resonates more than traditional ads.

In an era where attention is currency, arcades that embrace TikTok’s influence, particularly its role in consumer trust and entertainment discovery, can turn views into visits, and followers into loyal guests